My Blueprint for Success

All week we've been chatting about core values! Now, let's put some anchors in.

In an effort to be true to my top core value of transparency, here are the core values of Capricorn Rising. I translate them into design / brand voice as well.

Transparency: We break down the esoteric into practical. Revealing the how and why helps everyone access what they need to evolve.

Co-creativity: recognizing we are in a constant feedback loop with source, nature and one another, we receive and communicate with intention.

Empowerment: we have ownership over how and why we show up

Resilience: each lesson builds a stronger foundation

Play: we find the humor and seek for the highest vibration of every encounter

Brand design/voice:

Empowered - stance and language of ownership, tools for clients

Humor- levity in colors, communication style

Contrast - can’t have the dark without the light  (+humor/levity)

Retro - fonts, styling, mainly pulling from 70s (+ empowered decade)

Transparency - pricing, outlined services, in work itself

Its been really helpful for me to peak into other brands internal systems in order to craft my own. So, this is for all of y'all who feel similarly! 

Next core values highlighted these last weeks of the year -  co-creation and humor! 

Listen to the Understanding and Negotiating your Worth episode this week with Ashton Keefe! Ashton is a chef and culinary stylist with an extensive background in media and culinary startups. She is also a skilled business woman, who thinks about the holistic landscape of any situation she enters. We talk intuitive pricing, negotiation and manifestation hacks that you'll definitely want in your toolkit. Plus, we have a jolly time. Appropo. 

…We're continuing to keep it light and bright these next couple holiday weeks of the year, so stay tuned on IG for some more analogies around manifestation that will hopefully help you PLAY with the concept.